training · france · email outreach
Seven campaigns, 35,000 contacts, a meeting machine
A training provider with no outbound channel. Within a year, cold email became its primary source of new clients.
+€100,000
in revenue generated
Outbound infrastructure — 7 active campaigns
Where they started
A certified training provider with a solid offer and a clearly defined market. No outbound channel: growth depended on inbound enquiries and referrals.
The difficulty with a training provider is that its audience is fragmented. Tens of thousands of organisations, across different sectors, with funding mechanics that vary. A generic campaign speaks to nobody.
Our work
- 01Seven segments, seven messagesThe database was split into seven distinct campaigns by sector and funding route. Each segment receives a message about its own reality, not about the offer in general.
- 02Sending infrastructure built to lastTwenty inboxes allocated across campaigns, dedicated domains warmed up progressively. Deliverability isn't a setting, it's an architecture.
- 03Proof before offerFirst email under 90 words, no links, no attachments, one single question. It opens on a concrete case from a similar organisation. The funding argument only appears in the second message, never in the subject line.
- 04Attribution that runs through to revenueFull tracking structure per campaign and per email. We don't measure opens, we measure meetings booked and contracts signed.
After the Evoxa method
under one year since campaign launch
Practices involved
Growth only. This is our reference project for cold email at scale: segmentation, sending infrastructure, copywriting and attribution, across a base of more than thirty-five thousand contacts.
Sounds like your situation?
Thirty minutes to look at your numbers and tell you what's realistic. Priced plan within 24 hours.
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