Can you work on an existing account?

Yes, and that is actually the most common case. We prefer building on your history — it contains conversion data and algorithm learning. We only start from scratch when the structure is beyond recovery.

Do we keep ownership of the account?

Always. The account is yours, in your name, with your payment method. We access it — we do not own it. If we part ways, you keep the history and all the campaigns.

How much ad budget do we need?

It depends entirely on your sector and the value of a single client. A law firm and an e-commerce store have very different math. We size the minimum viable budget at the strategy call, before proposing anything.

What if our campaigns are already performing?

Then we look at what can be improved and tell you honestly. In some cases the margin for improvement does not justify our involvement — we would rather say that than bill for cosmetic optimization.

evoxa

01 · acquisition

A campaign that runs is not a campaign that pays.

Most Google Ads accounts spend without anyone knowing what they actually return. We clean it up, measure down to the dollar, and scale the budget only when it is profitable.

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×18return on ad spend

+56%revenue in 15 days

5×ad budget turned into signed contracts

2 yearsof renewed campaigns with one client

who it is for

This is for you if any of these sound familiar

You spend every month without knowing which queries actually drive revenue.

You want to scale the budget but you are afraid to, because you lack control.

You are paying for clicks on your own brand name.

An agency manages your campaigns and you cannot follow their reports.

our approach

Three workstreams, in this order

Clean before you add

A poorly scoped account spends on searches that will never convert. We recover that budget before we talk about scaling.

Exclusion of brand queries and off-target traffic
Keyword and match type cleanup
Removal of campaigns that cannibalize each other
Conversion tracking verification

Measure all the way to closed revenue

A completed form is not a sale. We trace real value to arbitrate on what pays, not just what clicks.

Conversion tracking down to signed contracts where possible
Return on ad spend calculated per campaign and per query
Comparison across Search, Performance Max, and Shopping
Reusable analysis dashboard in your own interface

Scale with a control method

Return on ad spend drops as you increase budget. That is normal and not a problem as long as absolute revenue grows — but you need to know how to read it.

Budget increases that are gradual and measured
Break-even threshold defined upfront
Detection of underexploited segments in the data
Monthly review with explicit arbitration

proof

What it looks like in the real world

×18return on ad spend

Budget doubled, profitability held, on the same account

leisure · france · google adsView case →

5×the ad budget

From employee to his own criminal defense firm in Paris

legal · paris · google adsView case →

timeline

How the first months unfold

weeks 1 → 2

Audit and cleanup

Existing account analysis
Exclusions and targeting corrections
Conversion tracking verification
Real potential sizing

weeks 3 → 6

Restructure

Campaign architecture rebuild
New ads and landing pages
Campaign type comparison
First profitability readings

month 2 onwards

Active management

Budget scaling per defined threshold
Testing of segments surfaced in the data
Monthly report and explicit decisions

questions

FAQ

Want to review your account together?

30 minutes to see what you are spending, what it is returning, and what is recoverable. Detailed plan within 24 hours.

Book a strategy call