Is Meta only for consumer brands?

No. Decision-makers and executives are on these platforms like everyone else. The difference is that you reach them through a profile, not a purchase intent — which works very well for offers people do not spontaneously search for.

How much creative do we need?

Several angles from the start, then regular rotation. Creative wears out in a few weeks when budget scales. We plan for that rotation instead of reacting to it.

Do you produce the visuals?

We produce them or manage the production depending on the project. We have coordinated full photo and video shoots end-to-end for clients who had no usable assets.

How do we measure success with a long sales cycle?

We define together the intermediate step that matters — a meeting booked, an application submitted, a quote requested — and we measure against that. Waiting for a signature to judge a campaign means piloting six months behind.

evoxa

01 · acquisition

Going after demand before it exists.

Google captures people who are already searching. Meta lets you reach people who do not yet know they need you — as long as you target a profile, not a keyword.

Book a strategy call See client work

20franchise openings generated through this channel

1 yearof campaigns designed and managed

Metatop recruitment channel for a franchise network

Profilethe targeting unit — not the query

who it is for

This is for you if any of these sound familiar

Nobody searches for your offer on Google because it is too new or too specific.

You are looking for a precise profile rather than an immediate intent.

Your ads generate contacts but none of them convert.

You gave up on Meta after poor results and you do not know why it failed.

our approach

Three workstreams, in this order

Target a profile, not a keyword

This is the fundamental difference from search. We build the audience from who people are and what they do — not what they type.

Crossed demographic and interest criteria
Lookalike audiences built from your best clients
Exclusion of existing clients and active prospects
Segmentation by stage of the buying journey

Produce creative that holds up

On Meta, creative is targeting. A great audience with weak creative produces nothing — and creative fatigue hits fast.

Multiple angles tested in parallel
Formats adapted for feed and stories
Planned rotation before fatigue sets in
Analysis of what works, angle by angle

Measure quality, not volume

Cost per lead means nothing on its own. What matters is the cost per lead that makes it all the way through.

Tracking through to the step that matters to you
Cost per qualified lead, not per click
Budget allocation across audiences
Monthly reporting without jargon

proof

What it looks like in the real world

20franchise openings

Recruiting franchisees where Google Ads captures nothing

franchise · france · meta adsView case →

×18return on ad spend

Budget doubled, profitability held, on the same account

leisure · france · google adsView case →

timeline

How the first months unfold

weeks 1 → 2

Scoping and audiences

Target profile definition
Audience and exclusion list construction
Conversion tracking verification
First creative angles

weeks 3 → 6

Test and selection

Angles running in parallel
Identifying which combinations perform
Cutting what does not produce
Reinforcing winning audiences

month 2 onwards

Scaling up

Budget increase on what holds
Planned creative refresh
Expansion to new audiences

questions

FAQ

Want to see if Meta makes sense for you?

30 minutes to see whether your audience is reachable by profile, and at what cost. Detailed plan within 24 hours.

Book a strategy call