edtech · france · dev + seo
210 pages in 9 months: content as the product engine
A product launched with no audience, in a consumer market already crowded. Nine months later, 100,000 monthly page views come in organically, with zero ad spend.
100,000
monthly page views
Homepage and story library
Where it started
A web app generating personalised children's stories, built from scratch. Working product, zero visibility, zero audience.
The children's content market is crowded with established players. Buying traffic there means paying a premium for an audience that compares a lot and converts little. What was needed was a channel that builds an asset, not one that burns a budget.
Our work
- 01A dual taxonomy instead of a blogEvery story is classified by genre and by age range. Crossing the two creates seventeen category pages that capture what parents actually search: "bedtime story for 5 year olds", "princess story", "fable for kids".
- 02One page per intent, not one article per week210 stories published, each built as a landing page for a specific query. The content doesn't support the product — it is the acquisition channel.
- 03A cadence heldOne publication per day for nine months. Editorial SEO isn't won on the quality of a single article, it's won on consistency and volume.
- 04Free content that leads to the productEvery story read for free opens onto creating a personalised one. Traffic isn't the goal, it's the top of the funnel.
After the Evoxa method
nine months from first publication
Practices involved
Web app development, then content-led acquisition. This is the project that best demonstrates programmatic SEO: a structure that produces genuinely useful pages at scale, not a corporate blog.
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