e-commerce · africa · dev + seo
A neighbourhood hardware store becomes a 1,600-product catalogue
A physical shop, a paper catalogue, no online presence. Today, several hundred orders a month arrive without anyone walking through the door.
1,600
products listed online
Product catalogue — category navigation
Where they started
A tools and hardware shop established for years, with a loyal local customer base and significant stock. No online sales, no digital catalogue, no product pages.
Demand wasn't the problem — it existed, but it stopped at the city limits. Every potential customer more than thirty minutes away was lost by default. And nobody on the team had the technical skill to open that door.
Our work
- 01A catalogue before a store1,600 products structured, categorised and made searchable. Before you can sell online, the stock has to exist online — that's the part everyone underestimates.
- 02Architecture built for searchThree-level structure, one category per product family, pages optimised on the terms people actually type. Every category page is an organic entry point.
- 03A checkout built for the local marketPayment and delivery methods matched to local habits, simplified flow, interface designed for a mobile-first audience.
- 04Social wired into the storeFacebook and TikTok connected, tracking pixel installed. Social traffic lands on product pages, not a homepage.
After the Evoxa method
since launch, ongoing
Practices involved
Development and acquisition. The site was built to rank from day one rather than optimised afterwards. It's our largest project by page volume.
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